2024年上海授权展(10月CLE授权展)

CLE中国授权展概述

• 展会名称：CLE中国授权展

• 展会时间：2024年10月16日至18日

• 展会地点：上海新国际博览中心

• 展会特点：作为亚洲Zui大的授权展，CLE中国授权展已成功举办16届，是国内外头部品牌拓展中国市场的shouxuan平台。展会汇集了2500项全球正版IP资源，为IP授权和被授权企业搭建了跨界合作的精准对接平台，促进了文化创意和实体经济的双向赋能。

1、关于中国授权展|Profile

Why China?据《2020中国品牌授权行业发展白皮书》统计，2019年中国年度授权商品零售额达992亿元，同比增长15.9%。2019年中国年度授权金为38.2亿元。中国是全球授权行业增速的市场之一，其规模稳居全球第五，仅次于美国、英国、日本和德国，发展

潜力和空间巨大。According to China licensing Industry Report 2020, the total retail volume of licensed merchandise in China in 2019 reachedUSD 14.6 bilion, 15.99% growth year-on-year. And the royalty fee of the industry amounted to RlMB 3.82 bilion.China ranks the fifth largest licensing market in the world, only after Us, UK, Japan, and Germany. licensing business in Chinais expanding rapidly with huge potential.

Why China Licensing Expo?

CLE中国授权展是中国商务部批准的唯一以“中国”字头命名的授权展，由中国玩具和婴童用品协会主办。CLE中国授权展从2007年发展至今，已成功举办14届，现已成为亚洲规模行业影响力、具性和的国际化商贸平台。

The largest professional licensing exhibition in Asia, China licensing Expo (CLE) is organized by the China Toy & juvenileProducts Association (CTjPA). The headline-hitting three-day B28 licensing networking event is widely recognized as the mosteffective network to promote brands, properties, characters and designs, to start and expand licensing businesses in China, byconnecting the world’s most influential property owners and high consumer-goods manufacturers, licensees and retailersthroughout the nation.